{"id":2499,"date":"2015-09-15T15:37:01","date_gmt":"2015-09-15T15:37:01","guid":{"rendered":"http:\/\/www.peritacionesmga.com\/blog\/?p=2499"},"modified":"2015-09-15T16:32:57","modified_gmt":"2015-09-15T16:32:57","slug":"is-tiffany-going-to-become-a-generic-name-tiffany-vs-costco","status":"publish","type":"post","link":"https:\/\/www.peritacionesmga.com\/blog\/en\/is-tiffany-going-to-become-a-generic-name-tiffany-vs-costco\/","title":{"rendered":"Is Tiffany going to become a generic name? Tiffany vs Costco"},"content":{"rendered":"

Nowadays, we can buy a diamond in any shop, but in a few ones we can feel ourselves safe of the fact that are not cheating on us and we are paying for the actual cost.<\/span><\/p>\n

\"desayuno-con-diamantes_jpg_288\u00d7319_p\u00edxeles\"In February 2013, Tiffany & Co. It sued Costco for the sale of the \u00abTiffany\u00bb rings. Tiffany published a press release in February 2013, alleging the sale of counterfeit rings, \u00abCostco has infringed the trademark of the company, causing damage to the brand and its customers\u00bb.<\/span><\/p>\n

Costco in compensation demanded in March, alleging that \u201cTiffany\u201d is now a generic term that describes a ring with a diamond mounted in six tops.<\/span><\/p>\n

Costco sells high-end legitimate including Cartier and Chanel jewelers, so that customers could believe that they were buying genuine Tiffany rings at reduced prices<\/span>. Other Jewelers refer to their rings as \u00abTiffany style\u00bb, but Costco was really selling rings \u00abTiffany\u00bb. Costco was found guilty of violation of trademark in the past year.<\/span><\/p>\n

\u201cGood Morning America\u201d invited an expert gemologist to the show to compare similar diamonds Costco and Tiffany. While Tiffany diamond worth 58% more than its price in the initial evaluation, the Costco diamond was sold by 17% less than its real value.<\/span> Everything comes down to the preference. Although some of them might prefer to pay less for a ring of better quality, others will have to pay a little more for the small blue box. A company that offers the appraisal – sale service is Artsvalua in which I collaborate.<\/span><\/p>\n

The January 17, judge Laura Taylor Swain rejected the request of Tiffany for the trial<\/span>, and she supports that a jury might think that the term \u201cTiffany\u201c is generic and therefore the mark is not valid. Costco can continue with its defense argument.<\/span><\/p>\n

This way it seems to me that the translation \u201cBreakfast at Tiffany\u201d to \u201cDesayuno con diamantes\u201d in Spanish, can be a prelude of the step of Tiffany to generic name as diamond \u2026<\/span><\/p>\n

Roc\u00edo A.M.<\/span><\/p>\n

www.peritacionesmga.com<\/a><\/strong><\/p>\n

Translate by: Adryana Zavala www.speaking-online.es<\/a><\/strong><\/p>","protected":false},"excerpt":{"rendered":"

Nowadays, we can buy a diamond in any shop, but in a few ones we can feel ourselves safe of the fact that are not cheating on us and we are paying for the actual cost. In February 2013, Tiffany … Continue reading →<\/span><\/a><\/p>","protected":false},"author":1,"featured_media":1370,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false},"categories":[3498],"tags":[3543,3545,3547,3535,3533,3505,3539,3541,3537,3549,3551,3553,3531],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.peritacionesmga.com\/blog\/wp-content\/uploads\/2014\/02\/desayuno-con-diamantes.jpg?fit=288%2C319&ssl=1","jetpack_publicize_connections":[],"yoast_head":"\n\n\n\n\n\n\n\n\n\n\n\n\n\n\t\n\t\n\n